Wednesday, March 03, 2004

For the assignment I chose to visit the Time website. The website goes along with the weekly magazine, but of course, enhanced because of web capabilities, i.e. cross-referencing.the homepage was the obligatory coverage of Super Tuesday. Everything surrounding John Kerry, including links to past articles, such as the cover last month about what kind of president he would make. Election 2004 itself has it’s very own special section addressing top issues, mainly gay marriage.
I decided to click on on of he articles, which, along with the article I had selected, had a pop up telling you all the great web benefits of having a hardcopy subscription in the form of a memo “signed” by the managing editor of

There were advertisements for Levitra, Investment Firms, FedEx, a broadband phone company, as well as self adverisements, like the pop up previously mentioned, as well as ads welling back issues, and LIFE (the money still goes to the same pockets) The ads changed to designer lines at target, when I clicked on a photo essay about the Hilton sisters ( yes, I am ashamed). Clicking to go to the articles from the current issues brings you to the current articles, along with a cell at the bottom of the window with the “top-selling books,” a slightly disguised advertisement for The website also had special connections to the LIFE website, for more self promotion.

There are links to the international versions for Canada, Asia, Europe, and the Pacific. All of the headlines for these sites were what was on the "world" section in the menu. What I found interesting about these websites was that they all had advertisements for the 2004 Olympics in Athens, but the US site did not.

The site connects to it's audience by offering special subscriber services, such as "Ahead of time," an email TIME sends out before the magazine is recieved in the mail. It also connects through Polls, special requested emails for all and a list of those most requested emails, a question of the week which one can post answers to, and a special section devoted to "ten years ago" flashbacks, which seem to be pretty hot amoungst the online news sources.

There is a wide selection of archives available to read, whether or not one is a subscriber, like my favorite time columnist and VH1 commentator, Joel Stien who writes phrases like "Underdogs are for Canadians."

It appears as though the people at Time are trying to access people with money to spare for investments, as they had many investment ads, as well as travel ads. Time would like to reach people who's pocketbooks are not emaciated. They also do not generally want one gender audience over another. As I said, there were ads for Levitra, and the rest of the ads were gender neutral.


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